Write in clear, correct English and make sure to write in a paragraph and put a space after every comma and period Iike in this writing here). Make sure to spell correctly!
Deadline for Blog #2: Thursday June 13 at 17:00.
Subject for blog should look like this:
Blog #2: xxxxname of productxxxxx (your name)
Here are some examples. The first one is a commercial for Nescafe Excella. It shows a young man and a young woman in the early stages of living in a shared house, which is a rather new idea in Japan, and maybe becoming popular. They are doing their morning routine. The message of the ad is that drinking Nescafe Excella together helps bring them together like a family. Though the people are not famous, they appeal to us as ordinary people who are living their daily lives and making Excella part of their lives. Though the impact is not strong, I think it reminds people that it is a good idea to drink Excella in the morning.
The second commercial is for Yebisu beer. There are maiko walking in slow motion on the street to their workplaces, which makes you think of Kyoto, tradition, high class, drinking alcohol (in the neighbourhood where they work) and big spending. These are fit images to advertise this beer, whose slogan is "chotto zeitaku na beer," which means that it is a high class or special beer. The theme song will be familiar to anyone who is familiar with Yebisu beer. It is sung by a famous singer, Inoue Yosui, who has had a long career in Japan. Therefore he is known to a lot of people, especially people in their 50s, to whom this beer might be appealing.The way the images melt into each other and the dim lights give it a high class appeal too, like it is something refined and special. Though there is no information given in this ad, like the Excella ad, it creates a mood that is fit for the product. The ad is here.
Now, try to analyse this commercial for Suntory Premium Malts. Try your best!
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