For the next several weeks, you will work in groups to make a TV commercial.
The basic plan is for you to write a script, practice the CM, shoot the video, edit the video, upload it to youtube and put it on a HP. We will begin today, June 28.
Here are the steps you should follow:
1. First, think of the product you want to use. It can be a product already on the market or you can make up a product you would like to advertise.
2. Write the script. The commercial should be 30~60 seconds long.
3. Prepare any props and costumes you need. You should definitely have the product in your CM.
If you want to show any writing, put it on a large piece of paper and show it in your video in the place where you want to have it.
4. Practice the commercial.
5. Bring your cameras to class. A smartphone will work and so will an iPad, but a camera or a small video camera would be better.
6. Shoot the commercial
7. Edit the commercial - you have to do this by yourselves. You might be able to do it in your cameras. Or you can use Windows Movie Maker (it is installed in Chuo 502 and at keisanki-center) or iMovie. If you know other software, it is OK to use it.
8. Make sure the final video is in in a format that is uploadable to youtube: these should be OK -
MPEG4
MOV
.WMV
.FLV
9. Upload your video to youtube. If you need help, put the video on a USB stick and give it to me. I can upload your video to youtube. It would be better, though, if you can do it yourself. I think you need to make an account on youtube (or maybe use your gmail account) to do that - can someone find out for sure?
10. Upload the youtube video to one of the group blogs and write a few paragraphs about it. Specifically, write a paragraph and introduce the members of your group, what your product is, why you chose it, and your idea for the script. You can write other things and put up photos related to the product or CM too.
OK, let's get started - brainstorm your ideas for the product and the script! Do not forget to review the things we studied about advertising in our textbook and in the magazine presentations you made. Remember, for example, the ideas on pp. 15-16 for getting your audience's attention - telling a story, stating a fact, asking a question, giving a solution to a problem.
Here is the rough schedule. Since we still have work to finish up in our textbook, we may need to adjust it:
June 28 - # 1 and # 2
HW for July 4 - finish #2 and prepare what you need for #3, and bring the camera you will use.
July 4 - #4, #5, #6 - DO NOT FORGET ANYTHING - INCLUDING YOUR CAMERAS!
HW for July 11 - start #7
July 11 - #7, #8
HW for July 18 - #9, #10
July 18 (10:40-12:10) - 発表！and writing comments on all of the commercials
We must finish our work by July 18 so please work hard so we can stay on schedule!
The basic plan is for you to write a script, practice the CM, shoot the video, edit the video, upload it to youtube and put it on a HP. We will begin today, June 28.
Here are the steps you should follow:
1. First, think of the product you want to use. It can be a product already on the market or you can make up a product you would like to advertise.
2. Write the script. The commercial should be 30~60 seconds long.
3. Prepare any props and costumes you need. You should definitely have the product in your CM.
If you want to show any writing, put it on a large piece of paper and show it in your video in the place where you want to have it.
4. Practice the commercial.
5. Bring your cameras to class. A smartphone will work and so will an iPad, but a camera or a small video camera would be better.
6. Shoot the commercial
7. Edit the commercial - you have to do this by yourselves. You might be able to do it in your cameras. Or you can use Windows Movie Maker (it is installed in Chuo 502 and at keisanki-center) or iMovie. If you know other software, it is OK to use it.
8. Make sure the final video is in in a format that is uploadable to youtube: these should be OK -
MPEG4
MOV
.WMV
.FLV
9. Upload your video to youtube. If you need help, put the video on a USB stick and give it to me. I can upload your video to youtube. It would be better, though, if you can do it yourself. I think you need to make an account on youtube (or maybe use your gmail account) to do that - can someone find out for sure?
10. Upload the youtube video to one of the group blogs and write a few paragraphs about it. Specifically, write a paragraph and introduce the members of your group, what your product is, why you chose it, and your idea for the script. You can write other things and put up photos related to the product or CM too.
OK, let's get started - brainstorm your ideas for the product and the script! Do not forget to review the things we studied about advertising in our textbook and in the magazine presentations you made. Remember, for example, the ideas on pp. 15-16 for getting your audience's attention - telling a story, stating a fact, asking a question, giving a solution to a problem.
Here is the rough schedule. Since we still have work to finish up in our textbook, we may need to adjust it:
June 28 - # 1 and # 2
HW for July 4 - finish #2 and prepare what you need for #3, and bring the camera you will use.
July 4 - #4, #5, #6 - DO NOT FORGET ANYTHING - INCLUDING YOUR CAMERAS!
HW for July 11 - start #7
July 11 - #7, #8
HW for July 18 - #9, #10
July 18 (10:40-12:10) - 発表！and writing comments on all of the commercials
We must finish our work by July 18 so please work hard so we can stay on schedule!
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