Here is a recent commercial for Lipovitan D, a long selling vitamin drink produced by Taisho Seiyaku that was first sold in Japan in 1962 (it started overseas sales beginning in 1963). In this blog, let us examine the advertising style of this product. First of all, note the format of the commercials- what happens in the drama? in the narration? how long are they?
#1
#2
Now let's watch another one (#3).
The very same situation is in a 1993 commercial - compare the above recent one (#3) with the one from 20 years ago - anything the same? anything different?
#4
And a final one (#5)
Examine the English HP for Lipovitan D. What can you learn about this product?

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